The Association for the Study of Sport and the European Union, together with Burson-Marsteller, is pleased to announce another edition of our joint initiative ‘SportBites’. Following the success of the first SportsBites events before the summer, Sport&EU and BM intend to continue the series in the new ‘political/sport season’. During the year a series of events will bring together the sports policy community in Brussels to discuss the most relevant and pertinent topics. As a season opener, the third SportsBites event will be held on 27 September and the topic will be ‘How football contributes to the integration of the European Citizens?’ This SportsBites event features the presentation to the Brussels and the sports community of the FREE Project, a 3 year pan-European research project funded by the European Commission’s 7th Framework Programme for Research (FP7). The event will be focused on the political and policy relevance of the FREE Project and will ask how this ambitious research exercise can benefit EU institutions and staholders alike in the formulation of development of sports policy in the wake of the new Erasmus+ Program.
FREE (Football Research in an Enlarged Europe) is the first pan-European research project to study football, funded by the European Commission’s FP7. A consortium of nine European universities set up a programme to study the contribution of football to the integration of European citizens from a truly interdisciplinary perspective. The project aims to inform EU policy-makers and football stakeholders in their regulation of the beautiful game. This SportsBites event presents the FREE research team and the project to the policy community in Brussels and beyond. The team will outline the political/policy relevance of FREE in four main areas: football governance and supporter engagement, women’s football, media and public opinion and European identity. The FREE Project wants to engage with the policy community and this event invites you to participate and to discuss with the research team how FREE could benefit your own institution.
This SportsBites will also follow an innovative and stimulating format. Far away from academic presentations, the FREE research team will do ‘lightning talks’ of no more than 4 minutes on each one of the policy relevant areas of the project. The speakers on behalf of the FREE Project team include Professor Albrech Sonntag and Dr Dàvid Ranc (both of ESSCA School of Management, Angers, France), Dr Borja García (Loughborough University, United Kingdom) and Dr Özgehan Şenyuva (Middle Eastern Technical University, Ankara, Turkey). Each one of the 4 minutes short talk will be responded by a discussant giving their opinion on the policy relevance of the area. Discussants include Pedro Velázquez and Dennis Abbott (both of the European Commission) and Sheila Begbie MBE (The Scottish FA and UEFA). Of course, discussionwill also be open to the audience. We hope this innovative format will attract your interest and will make for a dinamic event.
The event will take place between 12.30 and 14.00 and will be hosted by Burson-Marsteller, 37 Square de Meuûs, 1000 Brussels, Belgium. As the title suggests, the discussion will be fuelled by a light lunch. Aspiring participants should contact Alexander Bielefeld by clicking here.